May » Archives » mix of food and fashion?

I found Seuree Kim’s blog on Superstore having a fashion clothing line, Joe Fresh, very interesting. After reading her post, I went to search for other articles about this. Here is the one I read from Macleans:　http://www2.macleans.ca/2010/01/25/joes-fresh-take/

“Though uncommon in North America, the mixing of food and fashion has proven to be a successful retail combination in Europe and the United Kingdom. The competitive advantage of this set-up for the clothing brand, of course, is the built-in foot traffic a grocery store affords. By one estimate, Canadians go to grocery stores 1.8 times a week, but only visit a mall about once a month.” (Macleans)

I thought this was a really smart marketing strategy for students that live on campus like me. I think the Saveonfoods on UBC should consider the idea of creating a cheap and fashionable clothing line like H&M so students would not need to bus downtown for new clothes. They could just grab some nice tops over the weekend while grocery shopping and won’t have to worry about wearing the same clothes to class everyday. It would save time for students and would generate the company profit as well.

Fresh Joe Runway- Toronto Fashion Week 2009