Mc’Ribs Limited Availability

Why do people get excited over limited availability? McDonald’s have recently re-launched its popular burger, McRib’s on November 13 across the United States.At the same time, the fast-food restaurant  announced that it would only be in stores until Dec 5. And consumers actually paid more visits to the store!

It’s a mix of old instincts and modern challenges, says psychologist Marie Gray, who teaches at Misericordia University in Dallas, Pa.”Our nervous systems get activated,” she says, “and we move into that hoarding, greedy thing even though we know it’s not true.”

Even though this strategy is used all the time, it still works on the consumers.

Let’s see how candy manufacturers do this: