big brother is watching you

I recently (as a mandate for this Comm 101 Blog Assignment) stumbled across an interesting blog that is solely dedicated to marketing. The “Jackie Huba blog” provides fascinating commentary on marketing strategies and techniques employed by businesses around the world, as they pertain to the average consumer. For instance, in a recent post, Huba outlines very briefly, in very simple words the foundations of the marketing campaign of Starbucks, and provides a relevant example of this strategy in action.

What makes this blog so enticing (at least in my eyes) is the universality of it. Though marketing is a field that can be discussed in extreme detail, this blog seems to refrain from doing just that. The fact that the majority of the commentary that is found in this blog uses basic every-man language certainly opens up the world of marketing strategy to just about everyone. Rather than getting caught up in difficult terminology and concepts, Huba’s blog simply provides basic commentary that can be enjoyed by both the casual reader, and those who have a more in-depth interest in pursuing the field of marketing. I, myself, am not particularly interested in marketing above other fields in the business world, but I find that posts in this blog are readable, interesting, and most importantly relevant to me, which is what helps to make this blog so uniquely relatable.

source: Jackie Huba’s Blog

photo credit: a registered trademark of Starbucks