HELLO!
Sorry for not updating my blog regularly, these last 2 weeks have been crazy. I had assignments due almost every single day, and last week, as my mom always says ‘the more the merrier’, there I go, 3 midterms for 3 days in a row, plus assignments plus a presentation! WOW
Anyways I was just checking my mailbox when I realized that Shoppers Drug Mart sent me something. I own a Shoppers Optimum Card, and I shop for toiletries there most of the time.
TADAAA
Some free samples from John Frieda…..
1. Nourishing Moisture Shampoo
2. Nourishing Moisture Conditioner
3. Strength Restoring Smoothing Lotion
WOW! Who likes freebies? I do!! Yupp I was just so excited to receive these free samples. I think one of the best ways that companies use to get people’s attention about a product, is by letting them know how and what it really is. If you’re product is a little bit pricier compared to your competitors’, you might want to let your future customers know that the more money that they’re gonna be spending is worth it.
I was just reading an article A Simple Low-Cost Marketing Strategy To Get More Customers and I learned that by doing so, you are indeed demonstrating the value of what you sell in a tangible way. I think it works in a pretty simple way :
people don’t know your product exist —> you put a little effort giving some free samples —> people notice your product —> if they like it, they’ll buy and recommend, and if they don’t, at the very least they know it exists, and they know you’re generous.
It is said that people will often unknowingly feel the need to make a purchase in return. I experience this myself, so I wouldn’t bother to deny.
Well John Frieda, thanks for sending me free samples. I’ve never used any of your products before, even though I know my sister has. Can’t wait to try them out and see if they work better than my Aveeno Moisture Shampoo & Conditioner which I use everyday now. And if John Frieda does a better job to actually moisturize my dull dry hair, well Aveeno, Hasta La Vista!
Cheers,
Myrna