In response to Queenie Ma’s blog Is It Effective? regarding the effectiveness of putting ads on facebook, I personally have different views. It is true that lately I have been noticing that facebook is letting the companies use our name, for example: ‘Hey, Myrna, here’s a 50% off coupon for liposuction.” Lol, I know it is not the nicest thing ever, but hey, I think those ads work. Seeing your name popping out on the screen while you’re facebook creeping, to me is kind of interesting. Indeed, I had actually clicked on some ads during my pleasure time browsing through facebook, even though after once or twice, I just totally stop opening any ads that call my name. The word effective is more appropriate if you relate it with the idea of putting ads on facebook. That’s it.
Those companies work together with facebook, I’m pretty sure they get access to our IPs and personal informations (that’s why I have always learned not to put everything up on facebook. Even though sometimes your devilish coworker or your super stingy cousin could be the first people you wish to turn into frogs – just don’t put it up in your facebook status!). Anyways, facebook has managed to show us ads from the stores in the city, so everything is more specified and related to us. For example:
Those are the first three ads that popped out once I logged into my facebook just now. Those three are events happening in Vancouver. Indeed, I once saw an ad of 3OH!3 (band) playing music in Commodore theatre, which I had no idea that they were coming, and if it wasn’t because of Facebook, I had already missed my favourite band playing music in Vancouver – thanks to Facebook then.
I think everything is about understanding the most-facebook-users (treat this as a target market), what they like (preference), and what things they have no interest in – this is kind of hard. I think people will actually click on ads that are interesting to them. You don’t have to look for it yourself, but they are just coming to you. Putting ads on facebook is a great idea, because as I can see that the number of people especially parents (who create and actually check on their facebook oftenly and even stalk their kids and their friends) and teenagers (my cousin is just 10 years old and she has a facebook account which she checks on regulary – WOW!) who have facebook accounts just keep increasing. It’s just so happening now. You place an ad on facebook, and bam! those people will be your targets.
Thanks to Facebook, again, for letting me know that Calvin Harris will be coming to town on December 28th. I wouldn’t wanna miss this.
Myrna