I was reading through Kevin Tong’s blog about iPad’s commercial and it got me wondering that this is quite an interesting topic. He mentioned that Apple has smartly decided to position itself towards the less technologically savvy segment, and this video tells it all:
As we can see, this video is clearly simple and understandable. There are just a few descriptive words, and apple just demonstrates how the iPad delivers it all. Even thought the product is extremely high tech, they’re trying to make the impression of being user friendly, as everything is just one touch away.
I totally agree with Kevin about the part where he says that the creators of this commercial did a great job selecting which functions to display. It basially covers interesting aspects of life: delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and one word that shows up in the end sums it all = magical. I personally am not the type of person who is crazy about technology, but after watching this ad 3 times, I feel like calling my parents, and telling them hints regarding what christmas present to get me! The ad gets me just like an arrow hitting the bullseye of a target. Good job APPLE! I am a fan!