IPO: Twitter vs. Facebook

Facebooks IPO didn’t go as planned, needless to say. From $38 to $18. $50bn drop in market value within 90 days. Facebook’s shocking struggle after their IPO was blamed on both Mark Zuckerberg and David Ebersman – Facebook’s 42-year-old CFO. Provided, Facebook has come back from that and is now back on track, but if Facebook’s IPO caused such trouble for them, will the same happen for Twitter?

Twitter makes the majority of its money from advertising. When it came to filing for their IPO, however, it appears they forgot to put out the information most important to their investors and possible future shareholders – advertiser numbers, quality or renewals. If a possible investor or future shareholder were to look into twitter and find none of this information, how reluctant would they be to buy shares from the company? If this lack of information is only the beginning of a rough IPO, twitter will have a lot of work to do. However, Twitter’s success is undeniable, and despite a possible struggle they may have to overcome, if a repeat in Facebook’s trauma occurs, I think Twitter will find themselves back on their feet before too long.

http://dealbook.nytimes.com/2012/09/03/david-ebersman-the-man-behind-facebook%E2%80%99s-i-p-o-debacle/?_r=3

http://online.wsj.com/news/articles/SB10001424052702304500404579126950604701622

http://www.bloomberg.com/news/2013-11-06/facebook-misadventure-means-scrutiny-on-nyse-with-twitter.html

Leave a Reply

Your email address will not be published. Required fields are marked *