As a response to 35$ Tablet Computer Launched, I may disagree with the fact that DataWind, with it’s new AAKASH Tablet will have the same response as Tata. Contrary to this, I feel Aaakash will help boost India’s electronic market, which is currently valued at $40 billion.
Aakash will make technology accessible to diverse sections of society, allowing opportunities for people who could never afford a computer. Attractive benefits include: Google’s Android Platform, Wi-Fi connectivity and cloud storage. I actually find this product to be appealing for the targeted consumers: low-income Indian society.
Sure, the tablet will be attractive for consumers. Yet, what happens behind the scenes?
Starting off with very cheap manufacturing wages per hour, India has low-cost skilled workers. Additionally, it counts with duty-free imports. This immediately reduces the company’s costs. Bonus for the company.
But what happens to the workers? They have to deal with low wages. Is the Aakash tablet also targeted to them?
One reply on “Aakash Tablet Conflicts”
Hey Mariana DLR,
I like your views towards my response regarding the tablet. To answer your questions, I believe the tablet is specifically targeted to children who do not have the opportunity to use these latest forms of technology devices.
However with information gathered from our Commerce 101 lectures, we can predict the likely outcomes via selling this tablet. To begin with, these tablets should be highly rudimentary as children from villages would be new in using these forms of technology. It may seem easy for us to be user-friendly with these devices, however an average child in India facing poverty would face far greater challenges than us. Also can this product really last in the market in the long run? Following the example of the TATA Nano which was also manufactured to support the majority of the population who are not fortunate enough to afford automobiles; the question on my mind is whether this product will survive?
In response to your second question, I do not believe that this product is targeted towards the working class at all. The article doesn’t mention them and also I’m not really sure what workers could do with a tablet that has a primary aim to provide education.