{"id":78,"date":"2013-01-21T23:52:54","date_gmt":"2013-01-22T06:52:54","guid":{"rendered":"https:\/\/blogs.ubc.ca\/mdelosrios\/?p=78"},"modified":"2013-01-22T01:06:00","modified_gmt":"2013-01-22T08:06:00","slug":"the-parent-trap","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/mdelosrios\/2013\/01\/21\/the-parent-trap\/","title":{"rendered":"The Parent Trap"},"content":{"rendered":"<p>Is it maybe an addiction? What about an obsession? Perhaps a desire? &#8230;or simply a craving?<\/p>\n<p>Whatever you consider it, many children have created this &#8216;affection&#8217; for some foods and their parents have fallen in the same trap over and over again. What better way to get a parent to comply than through their children?<\/p>\n<p>Companies have always considered <a title=\"Food Marketing To Children\" href=\"http:\/\/expertscolumn.com\/content\/unethical-food-marketing-children\" target=\"_blank\">children as a lucrative market<\/a>, trying to establish and develop a desire for their product. The children then try to persuade their parents to go for their choice of things &#8211; and since it&#8217;s been presented in a &#8216;healthy&#8217; manner, why would they say no?<\/p>\n<p>The list of these obsessions is endless: Pepsi, Coca-cola. Sprite, Fanta, Thums-up, \u00a0Happy Meals, Cap&#8217;n Crunch, Froot Loops, etc.<\/p>\n<p>But what is the real deal?<\/p>\n<p><strong>Kids experience at least <a title=\"7 Highly Disturbing Trends in Junk Food Advertising to Children\" href=\"http:\/\/www.alternet.org\/food\/7-highly-disturbing-trends-junk-food-advertising-children\" target=\"_blank\">$1.6 billion worth of food advertising<\/a> a year<\/strong>, where companies are eager to develop an obsession in children for their products. If the kids like it, the parents will buy it &#8211; a perfect trap for mom and dad. Now add in the thought of this being healthy for your kids. Is it really this perfect?<\/p>\n<p><a title=\"Nutella Canada\" href=\"http:\/\/www.nutella.ca\/\" target=\"_blank\">Nutella<\/a>\u00a0positions itself as a healthy breakfast option for kids being a mix of <em>&#8220;hazelnuts, skim milk, and a hint of<\/em> cocoa&#8221;, as advertised in the video. Yet, Nutella is as healthy as a Milky Way. What they are really promoting is\u00a0<a title=\"7 'Health Foods' That Aren't Healthy\" href=\"http:\/\/abcnews.go.com\/Health\/Wellness\/health-foods-healthy\/story?id=16680025\" target=\"_blank\">200 calories, 21 grams of sugar, and 11 grams of fat per two table spoons<\/a>. And still, children are obsessed with this sugar bomb. And once again, parents will fall in the trap and buy the product for their children.<\/p>\n<p>Nutella is not the only nutrition sham presented to children. Positioning their merchandise as healthy, companies try to target children, who &#8211; being part of a decision making process at home &#8211; in turn will influence their parents, and the products will be sold.<\/p>\n<p>How perfect is this video to attract\u00a0<em>both<\/em> children and parents?<\/p>\n<p>Yet again, another parent falls under the trap.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=Tl22YOOCreE[\/youtube]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>References:<\/p>\n<p>http:\/\/expertscolumn.com\/content\/unethical-food-marketing-children<\/p>\n<p>http:\/\/abcnews.go.com\/Health\/Wellness\/health-foods-healthy\/story?id=16680025<\/p>\n<p>http:\/\/www.alternet.org\/food\/7-highly-disturbing-trends-junk-food-advertising-children<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it maybe an addiction? What about an obsession? Perhaps a desire? &#8230;or simply a craving? Whatever you consider it, many children have created this &#8216;affection&#8217; for some foods and their parents have fallen in the same trap over and over again. What better way to get a parent to comply than through their children? [&hellip;]<\/p>\n","protected":false},"author":9402,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/users\/9402"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":84,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/posts\/78\/revisions\/84"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/mdelosrios\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}