Homogeneity

https://www.youtube.com/watch?v=o7rRFCGcsHI&feature=youtu.be

Our video collage illustrates us human beings as prosthetic beings, which reflects McLuhan’s theory of media as extensions of our bodies that “alter the way we think and act the way we perceive the world”. Using screenshots taken from social networks of different cultural aspects(streets, graffiti, food, museums, etc) of Vancouver as the background of our video collage, our project aims to reflect Horkheimer and Adorno’s concept of “sameness” of the culture industry that we perceive and circulate in the city. Technologies today such as the social networks have become our prostheses that facilitate us to make-known of the surrounding environment, people and ourselves through extensive online information sharing and gathering. Thus, as we are absorbing and transmitting the same content in the cultural industry, we are simultaneously passing on the same ideologies to our societies and communities that ultimately transform us as identical individuals sharing similar habits, preferences, biases, and beliefs.

Group Members: AnQi Suo, Christie Ip, Nicole Hui, Gina Yuan

Leave a Reply

Your email address will not be published. Required fields are marked *