Small Corner

Today in marketing class, professor Milne mentioned a friend who was devoted to the brand, Tiffany. This unnamed friend specifically travels to New York to purchase jewelries of her favored brand. What is so phenomenal about Tiffany? And what is this obsession for Tiffany from every girl? Is it because of the cute signature heart pendants? The material they use in their products? Or is it because of how aspirational their ad model is?

Tiffany & Co is just a western fad, but it is also a world renowned and recognized brand. During my earlier singing days I came across this particular Chinese song, regarding Tiffany.

This song basically talks about how this girl doesn’t need Tiffany. The MV started off as her wanting Tiffany accessories but realizing that having the man she loves was enough, with or without jewelries. For a brand to have a song dedicated to them, it must mean this brand has a widely known reputation.

When relating to Tiffany & Co, my first thoughts towards the benefits of their product was that apparently every one of their bracelets have a serial code engraved, and if a purchase was lost, and fortunately returned, they could find their way back to the rightful owner. This little perk shows me how much the company values and treats their customers. What a good way to attract loyal customers! Once one loyal customer is created, a chain reaction is created attached to that one customer. She/He will promote the product on her/his own to their own circle of friends, and possibly purchase Tiffany products as gifts for her/his loved ones, which creates an experience and room for new consumers!

This American owned jewelry company was found in 1837, and actually started off as a stationary store! This store, located on fifth avenue and 57th street in Manhattan, has been film as settings for movies such as “Breakfast at Tiffany’s” and “Sweet home Alabama”

Social media is definitely one of Tiffany & Co’s strategies. And I look forward to the day when I receive my Tiffany ring 🙂