Small Corner

Halloween is an enjoyable annual holiday for boys and girls’ of all ages. Ordinary Halloween events include trick-o-treating, costume parties, and ghost story tellings. For those who love to shop, Halloween is also a special occasion for situational shopping.

Many stores have targeted shoppers who look forward to this special occasion and to gain a share in this market segment, American Apparel has also advertised their fashion line with adaptations correlating with Halloween “fashion”. They featured their simple everyday wear and accessorised them into Halloween themed outfits.

This is a good strategy, because to me, not only does this appeal to the situational shoppers but also demonstrates the various uses of a simple “American Apparel”garment to attain several looks. This attribution in turn adds perceived value of the product to the customers.

This was one of the outfits featured on their online website; “Prima Ballerina”. Aside from the outfit, they also provided information of the break up of each garment.

Cotton Spandex Jersey Basic Bodysuit

Multi-Layered Reversible Petticoat

Super Sheer Spiral Tight

Information online included price, available color and sizes.