Small Corner

Co-branding is the arrangement of marketing activity when a single product/service is associated with more than one brand name. The 2 or more companies would have to act cooperatively for the various marketing elements. This form of cross promotion combines the strength of both brands which protects the product/service from being copied by private label manufacturers.

MAC Cosmetics was originated from Toronto, Canada by Frank Toskan and Frank Angelo way back in the 80s. Although the initial products were designated for professional make-up artists, they are now available for consumers worldwide.

They offer a variety of products ranging from areas such as lips, face, eyes to others such as nail polishes, body powder etc.

Barbie has been around for ages and have recently celebrated its 50 year anniversary. Barbie is a stylish toy doll produced by the American Company Mattel Inc.

This figurine can be accessorized, dressed and physically adjusted much like a mini mannequin.

What happens when MAC + Barbie?

Barbie loves MAC

This is the first ever co-branding between MAC and Barbie. The cooperation between MAC and Mattel created a new MAC spring color collection inspired by the most fashionable doll in the world.

(PS. This line of product was launched in 2007 spring)

The different category of products in this line consists of lipstick, lip gloss, lip liner,eyeshadow, liquid eyeliner, mascara, powder blush, shimmer powder, beauty powder, nail polish and brushes.

This particular co-branded product was a success, but for such result both brands have to be strong relatively to each other!