Small Corner

Other than the dry summer months, the rest of the year is rainy in Vancouver; the beautiful city where I grew up. To go to school, I now commute about 1-2hours a day to UBC. The weather has become an influential factor to my everyday wear. There’s a noticeable increase of rainy days before the approach of winter and the weather nowadays is something my Converse and flats can’t handle. Recently I purchased a pair of Hunter boots, something my friend recommended.

You might think this is just a regular pair of rain boots, with a ‘hunter’ logo embroidered in red on the front. Well that’s what I thought as well, until I realized that these boots are about $150 a pair. There must be more than what meets the eye..

I went on the Hunter’s site, and realized their slogan was to be outstanding in every field. (haha) These boots were old classics, originally designed 150 years ago! Hunter’s boots offer a combination of different elements that many consumers look for. Its strengths lies in its durability, style, comfort, and superior waterproof material qualities, something that not many competitors are able to offer (a sustainable competitive advantage/value creation). Their market segments range from countryside farmers, to chic business women.

I bought a pair of black legendary hunters, and fell in love with what it has to offer. I now fear no more of dreadful weather. 🙂

Prior to this year, I owned Ugg boots. Although they have nice warming fur features, they are impractical against the weather in Vancouver. I felt the value/benefit received from Uggs are less than its cost, therefore an unbalanced trade.

But do look into Tiffany’s blog on her article regarding UGG boots.