Small Corner

Christmas is one of my favorite holidays! Imagine pretty lights dangling on trees along the streets on your way home. Hills of wrapped Christmas presents from “Santa” under the Christmas tree next to your fire place. It is a time for family gathering, and time to be jolly! Christmas spirit enlightens me and hopefully everyone around me too.

Since Halloween passed, all the stores have noticeable replaced all their Halloween decoration with red and green ribbons, and other Christmas related accessories.  People perceive Christmas as a time to give and feel a need to interact with love ones (motive for love needs).

While reading the Marketing Blog, I read about one particular holiday promotion from Canadian Tire that I especially enjoyed. This advertisement was notably heart warming. I felt touched after watching the commercial, and this have definitely altered my attitude (affective component) toward Canadian Tire. I learned to see that Canadian Tire highly encourages the sprite of Christmas as a merry place for families.

I think if the advertisement can affect the emotions of consumers it is considered successful. Human are affectionate beings, and tend to act upon their emotional rather than logical sense.