![\"\"](\"http:\/\/oldstrathcona.ca\/Uploads\/8071a9e8-8da6-4b57-b41e-9a5a13bc07c3.jpg\")
<\/p>\nVancouverite, Chip Wilson started Lululemon, an athletic ware company, in 1998 to fill the growing demand for female athletic clothing. \u00a0After extensive research and hard work, on November 2000, Wilson opened his first Lululemon store in Kitsilano and never looked back.<\/p>\n
<\/p>\n
Since then, Lululemon’s popularity has sky rocketed and has eventually made Wilson into a billionaire.<\/p>\n
On a recent interview on Bloomberg TV, Wilson quickly put his company at risk when he made some controversial comments. When questioned about the shearness and piling of his products he commented that his company’s yoga pants\u00a0\u201cdon\u2019t work for some women\u2019s bodies.\u201d and that\u00a0\u201cQuite frankly, some women\u2019s bodies just actually don\u2019t work for it (Lululemon pants).”<\/p>\n
Many people have taken these comments as an attack on women who do not fit the “ideal” stature, causing outrage among the public. \u00a0Wilson was forced to release a formal apology video to recognize his mistake.<\/p>\n
Chip Wilson’s Formal Apology<\/a><\/p>\n Although Wilson has caused controversy, Lululemon as a company will not sustain any major blows. \u00a0Due to previous consumer experiences and the established culture of the company, loyal customers will continue to support Lululemon and allow this storm to pass.<\/p>\n Sources:<\/p>\n http:\/\/www.theprovince.com\/Chip+Wilson+apologizes+Lululemon+comments\/9145765\/story.html<\/p>\n http:\/\/www.lululemon.com\/about\/history<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Vancouverite, Chip Wilson started Lululemon, an athletic ware company, in 1998 to fill the growing demand for female athletic clothing. \u00a0After extensive research and hard work, on November 2000, Wilson opened his first Lululemon store in Kitsilano and never looked … Continue reading