The possibility of the Northern Gateway pipeline poses a huge issue to several First Nations tribes of BC. The Nak’azdli tribe is extremely opposed to the construction of this pipeline, as are several other tribes that live around the coastal region of BC. The Nak’azdli tribe rely on the land they have as a means of survival and the pipeline creates a huge threat to their environment if it is successfully built. Enbridge has already had about 40% of the First Nations tribes that are affected by the pathway of the pipeline sign deals that give them a financial stake in the pipeline and are continuing discussions with the remaining tribes who have yet to sign on. In my opinion, instead of offering money and financial stakes to First Nations tribes, Enbridge should be trying to further develop relationships with each of these tribes by getting to know them and what their actual needs are. Money can solve many problems but I believe in cases involving First Nations we shouldn’t just be using money as the fall-back, we should be trying to help them in the long run. If Enbridge offered the tribes that are opposed to the pipeline help and involvement for the long term instead of just giving them money and leaving them to figure things out on their own, the tribes might be more willing to sign and agree to the construction of the pipeline. Looking at a PESTLE analysis for Enbridge they could be facing legal and environmental factors that might impact their company with the construction of this pipeline by not creating positive relationships with the First Nations whose land they are building on. By focusing on creating strong and lasting relationships, Enbridge could potentially have the opportunity for much more growth in the future.
http://www.vancouversun.com/news/There+will+pipeline/10122968/story.html