Tesla Motors, Inc. is a California based Company that designs, manufactures and sells electric cars and electric vehicle power-train components. Build in 2003, Tesla has a great technology on energy saving, but they didn’t find a right target market so that they suffered a loss in last ten years. However, the emergence of new Tesla model S opens a new page for Tesla’s future.

After Tesla changed their target market, their target turns to high-income customers in terms of its zero emission, powerful engine and beautiful surface features. Some high-income customers do consider emission. Compared with electric vehicles market, Tesla has a great technology advantage, so there is less competition. And compared with luxury motors market, like Benz, BMW, and Audi, model S takes advantage of lower price. Besides, no a burden of brand is another key of Tesla’s success. If everything is the same of a sports car, one label is Honda and another one is Lamborghini, which one will you choose?

The image is from Tesla official website. http://www.teslamotors.com/

The Roadster use lithium  battery. The battery is located at the bottom of vehicle and can be charged over 1000 times. Model S can constantly drive at least 370 km with a full battery. This feature beats most competitors. Based on its great energy saving system, it appeals some big companies like Benz and Toyota. Tesla cooperates with these companies by producing battery packs and chargers.

‘Zero emissions. Zero compromises.’  It is Tesla’s slogan. Tesla only produces electric vehicle instead of conventional vehicle. It will reduce emission from gasoline. The electric motors are environmental friendly.

‘By any measure, the tesla Model S is a truly remarkable automobile’, said by media. Tesla has received a satisfied feedback from their customers. There is a great potential power for Tesla becoming the trend of motor market.