A social technology researcher Paul Adams, who has the thought that targeting close relationships between people with similar lifestyles that carry the most potential for marketers, has written a new book and come interesting details could be got from a conversation about his new book.

In this conversation, he briefly explained his thought that people are most influenced by those around them as the relationship we have with people. We all find friends who have something in common with us and these common points could keep us connected, it is no doubt that people could be influenced by others around.

For some special cases, from one thing to find some one else who also likes it is a bit early as the information is not enough yet but with time goes by people who like the same thing would find each other easily.

People work in marketing would pay more attention to this book so they could spread their product among the people who have the same interest.

The initial reception of the book is good but it does not become more popular. Maybe as new thought people need time to take it.

A lot of platforms could be the ad campaigns of the thought, but no one takes it in. For taking this thought in use some work might need to be done and the information should be collected first. The thought could be successful in the future.

After I finished my mini assignment of content calendar for a coffee shop called MyCup Coffee and Tea, I realize it is really functional and structural.

Putting out fresh, proper content is more than a good idea for firms, nowadays; it is an essential step to achieve business success. With a relevant content, you can increase online presence, engage prospect, boost search result from website and build brand image. For this mini assignment, we are working on MyCup coffee and tea. Initially, MyCup website contained less content even some wrong information displaying. It is in the really beginning stage. After analyzed the situation with my group, we need to create lots of content into all MyCup’s social media platforms including Facebook, Twitter, Instagram and official website.

I have created different types of information into my content calendar, and then one of my group members help me schedule and post the content at the right day. When I viewed the postings, few web users click “like” and comment on our postings. Since MyCup did very few on social media part, its customers cannot combine the experience between online and offline. Some royal offline customers don’t participate in social media platform. It is a huge challenge for us. Even we have a great and proper content, in terms of lack of online awareness, the online customers and offline customers still cannot connect together. We try to hold some promotion to encourage store customers to follow MyCup Facebook, Twitter and Instagram.

Don’t hesitate to start create your own content calendar.

It was a new experience for me to utilize the content calendar. I feel the power of social media in the real world. Let’s start it!

Here is a link. In the article, 17 content templates are recommended.

http://contentmarketinginstitute.com/2013/06/essential-content-templates-checklists/

In this article the author pointed out a phenomenon that email is more likely opened on mobile device but that does not mean the desktop is no longer needed. The article includes some email campaigns on different devices with the analysis.

The data shows that in 2013 the mobile device has become the most popular environment for the subscriber’s first interaction with an email, nearly 90% of all mobile devices where the email is first opened are Apple devices and iPhone is the most common device. Use an iPhone to set an email account is not difficult and after the account is set, it is very convenient to check the email. No doubt that mobile device could be the first choice for people to open the email. But not all would have clicks when they first open the email on the mobile device.

For the desktop client, Outlook takes a great part, but different versions of Outlook have different problems, which could cause many troubles for people. Maybe you can open the email with old version, but if you open the same email with newer version on the other computer, some parts of the email might not be shown. But when an email is opened second time on the computer, clicks are like to happen. The browser of the mobile device might be the reason as on the computer more moves could be made and the interface is large. Maybe in the future iPad could take the place of computer when people want to open a link of the email as the increasing size of iPad’s screen.

I have learned from the article of 7 Best Practices for Improving your Website’s Usability that the website content is essential to attract web users attention.

The key steps are

1. Keep content as concise as possible.

Web users won’t be attracted by a very long and wordy content when they open the website page.

2. Use Headings to Break Up Long Articles

It is hard to let web user read a long paragraph with our any notice.

3. Help Readers Scan Your Webpages Quickly

How you frame your content information decides how readers are easy to understand the content.

4. Use Bulleted Lists and Text Formatting

It is useful for readers to scan the article.

5. Give Text Blocks Sufficient Spacing

Make sure that the overall format looks perfect.

6. Make Hyperlinked Text User-Friendly

The proper use of Hyperlinks is a great advantage of readability.

7. Use Visuals Strategically

From the eye-tracking study, it shows that users pay “close attention” to photos and other images that contain relevant information.”

I like the website with sort of options, images, nice outlet, which I can easily find the information I needed. To be honest, the nice outlet can attract my attention at the first sight. Then I would see the pictures, watch the video and see the context.

So if you are creating your won website, make sure the content is useful, concise, readable and attractive.

Whether ROI varies with social media annoys many marketers and brands. To find how much fortune it could bring is not the only way to get the value of it. A few case studies from different aspects are listed by the author for proving the ROI of social media.

In these cases, beneficiaries could be a sweepstake website, a technique company that promotes new product, a body wash brand, a restaurant, a popular traveling food truck, a small business company, a food company, car sales and customer service.

Social media has the advantage over banner ads and newspapers that only a click could drive more traffic to the website, which is truly easier and better.

For some companies just images could not show the properties of their products and putting ads on TV is expensive. Through social media short videos could be posted and more people could know about their products. Could contain more information is an important point of social media and this point could be great helpful.

To real-time update the activities there are no better choice than social media, which could let people know what you have, where you are going in time. This is a point that social media drives ROI that you do not need much time nor money for the publicity.

For the service industry, the collection of feedback is more easy when using the social media, people do not need to fill in some paper forms and just some click could finish instead. That is another point to prove the ROI of social media.