A social technology researcher Paul Adams, who has the thought that targeting close relationships between people with similar lifestyles that carry the most potential for marketers, has written a new book and come interesting details could be got from a conversation about his new book.

In this conversation, he briefly explained his thought that people are most influenced by those around them as the relationship we have with people. We all find friends who have something in common with us and these common points could keep us connected, it is no doubt that people could be influenced by others around.

For some special cases, from one thing to find some one else who also likes it is a bit early as the information is not enough yet but with time goes by people who like the same thing would find each other easily.

People work in marketing would pay more attention to this book so they could spread their product among the people who have the same interest.

The initial reception of the book is good but it does not become more popular. Maybe as new thought people need time to take it.

A lot of platforms could be the ad campaigns of the thought, but no one takes it in. For taking this thought in use some work might need to be done and the information should be collected first. The thought could be successful in the future.