I have learned from the article of 7 Best Practices for Improving your Website’s Usability that the website content is essential to attract web users attention.
The key steps are
- Keep content as concise as possible.
Web users won’t be attracted by a very long and wordy content when they open the website page.
2. Use Headings to Break Up Long Articles
It is hard to let web user read a long paragraph with our any notice.
3. Help Readers Scan Your Webpages Quickly
How you frame your content information decides how readers are easy to understand the content.
4. Use Bulleted Lists and Text Formatting
It is useful for readers to scan the article.
5. Give Text Blocks Sufficient Spacing
Make sure that the overall format looks perfect.
6. Make Hyperlinked Text User-Friendly
The proper use of Hyperlinks is a great advantage of readability.
7. Use Visuals Strategically
From the eye-tracking study, it shows that users pay “close attention” to photos and other images that contain relevant information.”
I like the website with sort of options, images, nice outlet, which I can easily find the information I needed. To be honest, the nice outlet can attract my attention at the first sight. Then I would see the pictures, watch the video and see the context.
So if you are creating your won website, make sure the content is useful, concise, readable and attractive.