Marketing nowadays is so much more than just informing consumers about your product or having them know your company name. It’s becoming more and more about gaining the respect of your audience with the creativity of your ad campaigns. This is true of not only print and television commercials but also billboards and other outdoor advertising.

In some ways outdoor advertising has become an art form. Companies are always trying to come up with the most innovative inexpensive ways to grab peoples attention as they drive by a billboard or even an entire building. This type of advertising has been named guerrilla marketing which is described as “an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

Advertising has moved beyond just billboards to entire buildings and even structures such as cranes are being utilized as creative advertising space. Guerrilla marketing takes the idea of billboard and moves so much beyond that. Some of my favourite examples have even implemented technology that allows the billboard to change depending on the weather conditions and shadows to move throughout the day.

Some of my favourites are shown below and you can check out more here on Creative Guerilla Marketing dot com.