UBC REC is a very well known organization on campus that I am proud to be a part of. REC has gained their reputation as an amazing student leadership experience through their strong presence around campus. An integral part of this organization is the student volunteers who organize events and leagues as well as run marketing campaigns around campus. Hiring season

for UBC REC is coming up and this has really made me realize the power of positive word of mouth as well as the promotion of an organization through social media. It also shows how if you combine multiple people with large networks on campus how the audience you are reaching can be larger than you ever imagined.

Another unique way that UBC REC attracts attention and entices people to become a part of the program is the red jackets and blue shirts that student staff sport around campus. Even if you have no idea what REC is about you have probably noticed the multitude of people wearing identical red jackets who are often in groups together, especially by the giant walls that come out this time of year.

One of the main reasons that I chose to join UBC REC was the sense of being part of something bigger than myself that all the REC staff I encountered appeared to have. Wearing their matching jackets around campus may be their REC pride but it is also an amazing marketing campaign that encourages people to apply, even if it’s just for the free jacket.