The world of Youtube was created in February of 2005 and I personally have no idea what we did before it existed. Although it has been popular for quite a few years now, very few companies have really taken advantage of it. If a company can create a video advertising their product specifically for Youtube that consumers are attracted to they are essentially targeting the younger generation and avoiding the cost of advertising time on television by putting their video on Youtube for free. They can also use more explicit content than is allowed on television and the video can be any length they want. A technique that some companies have used for Youtube commercials is to not reveal that it is an advertising until the end of the video. This Sprite ad seems like a very shocking home video at first until the very end when you get a good laugh.

More and more companies are realizing the potential in this and creating commercials for Youtube that you can even interact with, as your computer is much more intimate than watching your television from the couch. A great example of this is this Skittle’s campaign that involves putting your finger on the computer screen which makes you feel connected to the ad as it plays. I especially like the tagline that you can now touch the rainbow which connects to their previous ads of tasting the rainbow.

I think there is a lot of value in these commercials especially the amount of creativity that can be put into them considering how much more intimate watching something on your computer is. I’m curious to see what will come out next. My computer screen definitely needs a good clean now after watching all of the Skittles ads.