My brother currently lives in Montreal and he was home in Vancouver over Christmas. During a conversation one day he mentioned that he gets a weekly delivery of fresh vegetables that are grown in a rooftop greenhouse in Montreal. It sounded pretty cool at the time but I hadn’t though about it again until now. I found a TED Talk given by the founder of Lufa Farms in Montreal which was the first rooftop commercial greenhouse in the world. The entire talk can be seen below.

1) Using no new land – the roof is unused space with a lot of potential.
2) Using water more responsibly – harvest rain water and recirculate nutrient-rich water with a closed loop system.
3) Use no pesticides, herbicides and fungicides – instead use insects such a ladybugs to attack the bad insects!
4) Good food – grow varieties you can’t get at the grocery store.
The greenhouse now feeds 2000 people everyday using only $15 of fuel a day with vegetables that have never been refrigerated.
Urban farming is getting more and more attention as a possible solution or part of the solution to feed our ever growing population with less land. There is huge potential for commercial rooftop greenhouses in cities around the world, however the difficulties arise in convincing consumers to eat seasonal food that can be grown in their climates. This involves increasing awareness among consumers so that they understand the benefit of paying a premium price for organic, locally grown food.
The 100 mile diet is a great way for consumers to get themselves thinking about the kinds of food that are the most sustainable for them to eat by supporting local farmers whether urban or traditional. A truly sustainable diet would consist of eating food produced in a short distance from where a consumer lives, which also means only eating food that is currently in season.
Urban farming is making this goal much more achievable but it is still extremely difficult to convince consumers to eat locally grown food when they can get their favourite tropical fruits at their local grocery store for a reasonable price. As a consumer who The focus needs to be on raising awareness among consumers and the benefits of eating organic, locally grown food.