“You just heard solar and assumed I’m some weird pickler guy.”

Sunrun is the top provider and installer of solar energy in North America. Their recent advertisement is entertaining and also touches on a lot of the stereotypes that consumers have about solar power as well as sustainability in general. These stereotypes are lessening as sustainability becomes more mainstream. Sunrun’s advertisement focuses on these “hippy” stereotypes that people relate to solar power.

Sunrun understands what consumers these days want from their sustainable products. This means that they require extra value from a sustainable product in order to pay a premium. The Sunrun advertisement mocks the stereotypes consumers still have of  people who had solar power when it was first created, yet attempts to convince consumers that because of new technology, solar power is not only affordable now but can actually save you money in the long run.

Solar power is not quite mainstream but it is definitely gaining popularity in certain areas, especially with companies such as Sunrun growing.

Check out the ad below.