Coming into this class I didn’t really know what to expect or what I would get out of it, just that I needed another elective and it sounded interesting.

My knowledge of sustainability marketing that I have gained in this class has definitely changed my perspective. I realize the impact that I can have as a consumer and also in the future in the business world. Consumers have far more of an impact than many people think. My view has definitely changed from being quite hesitant as to the impact I can have as an individual, both as a consumer and an individual working in the business world.

I consider a sustainable society to be one in which consumers are making informed decisions and considering more than just the price they are given. I can see true cost pricing being a reality in the future, but this would require educating all of our society as to why this is necessary and having consumers demand it. I realize that the best way for changes like this to happen is for consumers to demand it.

I enjoyed learning about the companies that are coming up with not only innovative products, services and business models but also attempting to change the way that consumers view the world around us. In this hopeful sustainable future perhaps these companies will begin to think of individuals as citizens first and then consumers.