{"id":124,"date":"2011-12-02T19:40:35","date_gmt":"2011-12-03T03:40:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/meganursic\/?p=124"},"modified":"2011-12-04T19:43:00","modified_gmt":"2011-12-05T03:43:00","slug":"124","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/meganursic\/2011\/12\/02\/124\/","title":{"rendered":"Coolest Camera Ever ?!?"},"content":{"rendered":"<p>Possibly the coolest marketing strategy I&#8217;ve seen in a while.<\/p>\n<p>Presenting the GoPro HD Hero, the world&#8217;s most versatile camera:<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=GUEZCxBcM78[\/youtube]<\/p>\n<p>I must admit, I&#8217;m not a photographer. In fact I can barely tell you the differences between the first video-capable digital SLR Nikon D90, the HDR-XR150\u00a0<em>Handycam<\/em>\u00a0camcorder and the GoPro HD Hero.<\/p>\n<p>In\u00a0colloquial\u00a0terminology, &#8220;All I know is its pretty and I want one&#8221;.<\/p>\n<p>Why? Because the inherent foundation upon which the GoPro marketing creativeness rests is solid. By this I mean that they have taken a camera, added a feature (High-Definition), and made ads so cool that I want it. Not only this, but the ads showing professional extreme sports aficionados in their native element of wonderful scenery reinforce the necessity of \u00a0adding the HD feature.<\/p>\n<p><strong>The GoPro camera has a feature, a position alongside other things awesome, and the one-two punch of lifestyle marketing and viral advertising.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Possibly the coolest marketing strategy I&#8217;ve seen in a while. Presenting the GoPro HD Hero, the world&#8217;s most versatile camera: [youtube]https:\/\/www.youtube.com\/watch?v=GUEZCxBcM78[\/youtube] I must admit, I&#8217;m not a photographer. In fact I can barely tell you the differences between the first video-capable digital SLR Nikon D90, the HDR-XR150\u00a0Handycam\u00a0camcorder and the GoPro HD Hero. In\u00a0colloquial\u00a0terminology, &#8220;All I [&hellip;]<\/p>\n","protected":false},"author":2883,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40663],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-comm-296"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/users\/2883"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"predecessor-version":[{"id":128,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/posts\/124\/revisions\/128"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/meganursic\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}