This morning I saw this particularly amusing video on “catvertising”. It is a youtube advertising spoof by the Toronto ad agency John St. I think it’s safe to say that all of us have seen at least one cat video on the web. People simply record cats doing all sorts of things like playing the piano, eating from chopsticks, boxing or drinking noisily, and the videos are a hit with over thirty million views. So, John St. created this parody of “over eager marketers” who seek to capitalize on the growing trend appeal of posting cat videos. It is making fun of the advertising industry and how they always have to be using the newest and most sensational ways to sell products. It appears that John St. actually took the same concept from the video “Kittywood”, but they did a much slicker, detailed job. So, as an advertisement for their agency, it is far superior. In Comm 101, we learn about marketing and how to get into the mind of the consumer and get their attention. Although perhaps making fun of itself, John St., a company that makes ads, was successful in making an ad for itself.
Catvertising Video:
Kittywood Video:
