I think that it’s important to realize that everyone has a preferred method of organizing and making sense of information. In class today, we had a few moments to discuss how we all learn best. Whether it’s simply by listening to instructions and information, repeating information out loud, writing down notes, asking questions or participating in discussions, we all learn differently.
Different learning styles are also important to keep in mind in the business world. John Jantsh, a marketing consultant asks: “Does Your Market Appeal to Every Learning Style?” He touches upon something known as the DLSC (Dominance, Influence, Steadiness, and Conscientiousness) Profile which “examines the behavior of individuals in their environment or within a specific situation.” Basically, if you want your marketing to appeal to everyone, you have to be aware of the many learning styles and the many different formats that are available to entice and accommodate them. Each of the four letters in the acronym represents a group with a specific learning style.
Companies would be wise to take into account all learning styles in their marketing campaigns. If a message is to be successfully received, it needs to be given in a variety of forms.
