{"id":117,"date":"2013-02-27T12:44:33","date_gmt":"2013-02-27T19:44:33","guid":{"rendered":"https:\/\/blogs.ubc.ca\/megcomm\/?p=117"},"modified":"2013-02-27T13:02:49","modified_gmt":"2013-02-27T20:02:49","slug":"117","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/megcomm\/2013\/02\/27\/117\/","title":{"rendered":"Welcome to the Neighbourhood, Target"},"content":{"rendered":"<p>Recently, during the Oscars, a Target Canada commercial premiered, featuring all of the major Canadian cities as Target\u2019s canine mascot makes his way around, sitting in a motorcycle side-car. The <a href=\"https:\/\/www.youtube.com\/watch?v=zMUGJZrR9Jg\">Mr. Rogers Neighborhood song <\/a>from the children TV series\u00a0\u00a0 plays throughout the commercial, this time sung by the Canadian group Dragonette. Have a look at it. It\u2019s quite fun:<br \/>\n[youtube]https:\/\/www.youtube.com\/watch?v=9jb22vkh9g4[\/youtube]<br \/>\n<!--more-->Target obviously knows what it is doing, It has a concentrated strategy, looking at many different variables from a number of different segmentation bases, including (and especially) geographic (country \u2013 Canada). They do this by including different Canadian imagery such as a maple leaf, hockey players, totem poles, a lighthouse and lush, green landscapes. Canada\u2019s national colours, red and white, also happen to be Targets main colours, seen on its bull\u2019s-eye logo.<br \/>\n<!--more-->Now that Target is entering the Canadian market, however, there\u00a0 is some worry that it will \u201csteal Canadian Sales\u201d from stores like Sears and Walmart as this <a href=\"http:\/\/www.thestar.com\/business\/2012\/05\/07\/target_set_to_steal_canadian_sales_from_sears_and_walmart_study.html\">article<\/a>\u00a0mentions. When it comes to positioning, it just might win in the battle for the consumer\u2019s mind.\u00a0 It is able to differentiate with \u201cIt\u2019s unique merchandise, more fashion forward, better presentations.\u201d On the other hand, another <a href=\" http:\/\/www.canadianbusiness.com\/business-strategy\/target-wont-kill-canadian-retail-it-will-save-it\/). \">article<\/a> states that \u201cTarget won\u2019t kill Canadian retail. It will save it\u201dApparently, when Walmart came up north, many stores, malls and plazas saw more traffic and they expect the same to happen with Target. With six more months to go until the stores open here, I guess we\u2019ll soon find out!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, during the Oscars, a Target Canada commercial premiered, featuring all of the major Canadian cities as Target\u2019s canine mascot makes his way around, sitting in a motorcycle side-car. The Mr. Rogers Neighborhood song from the children TV series\u00a0\u00a0 plays throughout the commercial, this time sung by the Canadian group Dragonette. Have a look at [&hellip;]<\/p>\n","protected":false},"author":8156,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/users\/8156"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":13,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":126,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/posts\/117\/revisions\/126"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/megcomm\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}