After reading a blog about the Apple company, I decided to add on a few comments about the company as I agree on most the points made by the blogger. He starts off by saying that that the company is where they are  today not because they have just got good products that is very  different from the competitors’ but because of the way that the company positioned itself  in the market. They did not  build the brand overnight, it is something that they were able to acquire over many years. We know that they have had the apple computer since 1976 but it was not until they introduced the I-Pod that they became famous worldwide. Their marketing  is not only guided toward simple advertisements but they also put in place well-though slogans, logos and symbols. Even though sometimes some of the competitors’ products might  actually be better than Apple’s, some consumers, including myself,  will still choose Apple over many other choices. What has apple done to obtain this position, to the point that people would line up in the cold for hours at the release of a new product?

I believe that the company is not just  selling the product, instead it is a matter of selling an  idea by making the consumer believe that their life would be so much better with any Apple product but also show people that they actually need such products. They have done such a good job in their marketing and brand department that sometimes people buy Apple products because they would like to make a statement about themselves. Apple put the idea of the  products before it is actually released and get people to talk about it. That being said, having the new product  is not just a matter of having it but it becomes a thing that everyone want to get and need to get  as a result obtaining it on the day of the release has a lot more meaning than just buying the new product.

http://blog.kissmetrics.com/how-apple-changed-the-world/