Making a video for a group assignment was an interesting experience as I learnt a lot of valuable things. This project was different from any other projects that I have done previously because it required a lot more team work from beginning to end. Everyone had a different idea on how the final product would look like, from the storyline to how to shoot the video and where the video would take place. But we made it work!  As there is nothing like  exchanging ideas to inspire other teammates with new ideas, all that made it easy to decide on how to go about with the video. On top that having a group that is ready to listen to others’ suggestions made the whole experience pleasant . But trying to integrate everyone’s idea and at the same time making sure that all the guidelines for the project were respected was a bit time consuming . But once we figured out  the storyline and other details, everything went smoothly and the shooting part of the project was the most fun. But what I have realized is that  at the end of the day going through the process, I learnt to deal with situations better and focus on what is important to get the project done on timely basis. I have also seen that editing a video is not an easy thing to do as it requires a lot of time and patience. Overall, working on the Toyota project was interesting because we got to apply what we learnt in class and put it  to good use. All those theories we had to study for the exams were actually models that could be used in the real world. Thinking about marketing in such an organized way made me realize that there is a lot more than just commercials when it comes to marketing strategies.