Facebook In Rivalry With Google
September 28th, 2011 • Uncategorized
This article puts in display the rivalry between Facebook and Google. Facebook is the leader in social networking with “$4.3 billion expected in 2011” but now that Google is competing against them with Google+, things are becoming difficult. It is said by analysts that Google will be a long term threat to Facebook and now Facebook is trying to be on top by adding new features on their site.
After hearing about it in class, I think brand positioning is very important for a company because it determines if it will grow to a international level. The brand created for both companies are equally important since they are both internationally recognized, however it is the brand position that makes it company different. In this case Facebook is making its brand grow even bigger due to the recent competition. This is perfect since it will force each company to be constantly changing to fit the customer’s wants and needs.
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