Trashy IS Trendy

With the age of mass consumerism in full swing, environmental awareness has become a growing trend world wide as we humans continue to create exponential amounts of waste. In recent decades, “going green” has become a top priority in society, leading corporations itching to ride the Green Wave. No doubt, this cultural movement has opened a prosperous window of opportunity for entrepreneurship. Terracycle is a prime example of an entrepreneurial business that is creating value from, if you can believe it, GARBAGE!

From pencil cases, to yoga tote bags, to jewelery, TerraCycle manufactures affordable, eco-friendly products made ENTIRELY out of non-recyclable waste materials (aka our trash).

TerraCycle founder Tom Szaky describes his company in a vimeo clip as an eco-capitalist business, a business that seeks to do the best thing for society and the environment while maximizing profits with a product that drives the money, not the other way around.

The fact that Szaky was a 19 year old Princeton University freshman when he came up with the idea for TerraCyle is a classic entrepreneurial story. But more than that, TerraCycle has created value out of something that had absolutely no value before. They have embodied environmental sustainability and corporate responsibility. It seems like everyone’s diggin it, I know I am!