Decisions, decisions, decisions

The focus of October 28th’s class was Market Research and Consumer Behaviour. This concept evidently shows the connection of business to disciplines such as psychology, sociology, and anthropology, (and OB!). When conducting market research, companies aim to determine which cultural, social and personal factors influence consumer behavior buying of their products. Since it is Halloween, I created a mind map of the decision criteria for  purchasing… CHOCOLATE

Food in general, is a product in which personal preference plays a major role in consumer behavior. Chocolate, because it is relatively inexpensive, is especially an item which consumers can exercise their freedom of choice because it is a want rather than a need. The decision criteria factors show that people buy chocolate based on what will give them immediate satisfaction.