{"id":49,"date":"2011-10-08T14:57:21","date_gmt":"2011-10-08T21:57:21","guid":{"rendered":"https:\/\/blogs.ubc.ca\/melissachau\/?p=49"},"modified":"2011-11-14T22:28:46","modified_gmt":"2011-11-15T05:28:46","slug":"durex-condom-house-party-new-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/melissachau\/2011\/10\/08\/durex-condom-house-party-new-marketing-strategy\/","title":{"rendered":"Durex Condom House Party- New Marketing Strategy?"},"content":{"rendered":"

\"\"<\/a>While big brands such as Kimberly Clark, P&G, and Kraft continue to pour their money into advertising through T.V. commercials and pop-ups online, smaller scale companies such as Durex Condoms<\/a> are sponsoring small house parties all across the US to create buzz around their products; a great marketing strategy that make ordinary hosts feel like they have won a free party in their house when in actuality they are hosting a big\u00a0advertisement.<\/p>\n

In February of 2011, Durex Condoms sponsored over 5,000 house bashes organized by House Party<\/a>, a marketing firm specialized in throwing these events. \u00a0Their event was called “Durex Girl Talk House Party: Valentine’s Day Edition.”\u00a0It included an array of coupons, samples and “free\u00a0corporate\u00a0swag<\/a>“.<\/p>\n

\"\"<\/a><\/p>\n

Now that these brand bashes are popular, and proven to be more cost efficient than traditional advertising strategies, Kraft and P&G are slowly following in Durex’s footsteps by sponsoring parties as well. Just in March, Pull-Ups diaper brand sponsored the “Potty Dance Day” house party<\/a>. Included was dance mats and a DVD, coupons, and coloring sheets.<\/p>\n

Now that more consumers are growing immune to the traditional ways of advertising, companies need to develop new marketing strategies that connect their products and consumers together.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

While big brands such as Kimberly Clark, P&G, and Kraft continue to pour their money into advertising through T.V. commercials and pop-ups online, smaller scale companies such as Durex Condoms are sponsoring small house parties all across the US to create buzz around their products; a great marketing strategy that make ordinary hosts feel like […]<\/p>\n","protected":false},"author":8570,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/users\/8570"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":86,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/posts\/49\/revisions\/86"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/melissachau\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}