As this is my first post, I’d like to share a little about my blog. My blog will contain regular posts regarding the newest marketing trends online and how businesses have benefited or plummeted. How will this benefit you? Online marketing is the future, and who better to hear about it then from a young discerning University student!

An article from Adweek informs us that the popular franchise, Dunken Donuts, has released the first TV advertisement that is created entirely through Vine videos. See the link to the video below.

Dunken Donuts Vine Advert – YouTube

Vine is an application (app) that allows the user to create a six second looped video that can be shared. Dunken Donuts uses the opportunity to relate to the everyday user and therefore appeal to a broad audience who also use the ‘app’ on a whole new level. The advertisement was first played at the football pre-game show on ESPN last Monday, as explained by Adweek. Dunken Donuts has taken advantage of online advertising through social media form, and I personally find it intriguing, so intriguing that I’m writing about it in this blog. A question that comes to my mind is ‘will this be a new trend of advertising that will be used globally?’ Possibly, it is very effective as it is short, simple and interesting. Who has time these days to watch a 30 second advertisement, not me.

What’s your thoughts on using Vine adverts, is it the way of future advertising?