Monthly Archives: October 2013

E-Marketer estimates that in one month, close to 126 million people will play a mobile phone game at least once. When compared to the below table, online casual games follows closely behind with 96.6 million (groups are not mutually exclusive). This demonstrates the growing importance of mobile gaming, as a different marketing platform. However the forecast for 2017 , seems almost unlikely to predict with the ever adapting technology. For instance; Redbull recognizes the importance in creating new forms of engagement in […]

Think about a local cafe you’ve ordered from, imagine you work for them; its a highly competitive industry, you have been asked to look into social media advertising, but you don’t know where to start. Introducing Foursquare, a social media application that allows users to locate local businesses and post geographically where they are situated for their social friends to see. Foursquare announced recently that they are about to test 800 businesses with self-service paid ads. The idea is to function much […]