Is Skedadel the New Yelp?

Skedadel is a newly released discovery app co-founded by Peter Boctor. As explained by Kate Knibbs, the app utilises images from Instagram that have been geo-posted and segments them into areas of interest; for instance food, coffee, night life and shops. What’s so special about the app? Basically it replaces websites such as Yelp and Urban Spoon, in which Knibbs describes as some-what time consuming to scroll through different reviews and distinguish the real ones. The application focuses on the visual opportunity of the local businesses based on the user’s location and what the consumer is looking for. Although it sounds much like Foursquare, only visual content can be posted and the segmentation of categories of interest is helpful to the consumer.

However the downfall to the app for users is that it benefits businesses in the way that the photos posted on Instagram tend to be more positive compared to possible negative comments on other review websites. Therefore the photos may result in a false representation on what the consumer is to expect. Overall its an interesting concept that is currently only available from Itunes, I’m personally looking forward to the Android version, are you?