‘Blinkwashing’ – Marketing of the Future?
Recently Virgin Mobile released an e-marketing campaign called ‘Blinkwashing‘ (must watch). As explained by Trevor Mogg in a Digital Trends article, the advert let’s the viewer control the video with the use of your webcam to track your eyes as you watch the advert. The dialog remains the same, with 25 possible scene changes, all within the ‘blink’ of an eye. Personally this intrigues me, I then start to question from a marketing perspective: What valuable marketing data is Virgin […]
