Category Archives: Search Engine

Unlike my other posts, this is not a new topic; however I wanted to blog about Adsense and Adwords as until today I did not understand the difference. Google Adwords is a way that business’s can create paid ads that appear in Google Search. Typically paid search ads are situated at the top of a search or to the side and are distinguishable by their faded yellow background. Whereas organic search are shown below the paid search items; shown below. […]

What is the Hummingbird? For those of you who are unaware, Google has recently updated their search engine, in what is supposed to be the ‘biggest’ update since 2001. Alex Morrison from 6S Marketing, states that the idea is to move the algorithm away from keyword matching; and towards contextual matching. Furthermore Amy Gesunhues explains that the algorithm update has two advances; firstly allowing the ability to deal with more complex questions; and secondly the search engine has become more ‘rational […]