Adwords and my first experience. For the past week I have been monitoring an Adwords Campaign, in which my team and I established for a pub in Richmond, BC. Honestly I found setting up an Adwords campaign to be quite confusing and not very self-explanatory. Of course I did my research, watched Google Help Videos and read blogs about obtaining free start-up coupons. Even so I came across a few ‘hiccups’ on the way, which is to be expected because who can […]
Skedadel is a newly released discovery app co-founded by Peter Boctor. As explained by Kate Knibbs, the app utilises images from Instagram that have been geo-posted and segments them into areas of interest; for instance food, coffee, night life and shops. What’s so special about the app? Basically it replaces websites such as Yelp and Urban Spoon, in which Knibbs describes as some-what time consuming to scroll through different reviews and distinguish the real ones. The application focuses on the […]
Would you ‘squat’ for a free train ticket? Check it out..Moscow Subway Squats Video The 2014 Winter Olympics hosted in Sochi, Russia, have created an offline campaign to interact with their consumer’s. The promotion is utilized at the Moscow Subway Train Station as shown on the YouTube video where passengers can literally complete 30 squats in under 2 minutes, and receive a free train ticket. As discussed in the Forbes Article, the Russian Olympic Committee ‘wanted to show that the […]
E-Marketer estimates that in one month, close to 126 million people will play a mobile phone game at least once. When compared to the below table, online casual games follows closely behind with 96.6 million (groups are not mutually exclusive). This demonstrates the growing importance of mobile gaming, as a different marketing platform. However the forecast for 2017 , seems almost unlikely to predict with the ever adapting technology. For instance; Redbull recognizes the importance in creating new forms of engagement in […]
Think about a local cafe you’ve ordered from, imagine you work for them; its a highly competitive industry, you have been asked to look into social media advertising, but you don’t know where to start. Introducing Foursquare, a social media application that allows users to locate local businesses and post geographically where they are situated for their social friends to see. Foursquare announced recently that they are about to test 800 businesses with self-service paid ads. The idea is to function much […]
As this is my first post, I’d like to share a little about my blog. My blog will contain regular posts regarding the newest marketing trends online and how businesses have benefited or plummeted. How will this benefit you? Online marketing is the future, and who better to hear about it then from a young discerning University student! An article from Adweek informs us that the popular franchise, Dunken Donuts, has released the first TV advertisement that is created entirely […]
“For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.” ― Brian E. Boyd Sr., Social Media for the Executive
