iZettle is a Swedish start-up born in 2010 that it has been having a tremendous success since it took the scene in the market. Personally, I only got to know it a few days ago, scrolling down the online newspaper and it was surprising and very interesting to learn more about it since it consists on one of the frontiers of e-commerce.
The company can be considered as the direct rival of the American Square: it deals with mobile payments, allowing individuals and SMEs to accept card payments on their iOS or Android devices. However, iZettle detains the leadership in developing a new card reader that allows to pay small business across some European countries, Mexico and Brazil just by plugging it into
the headphone jack and it uses Apple Pay and other mobile wallets as Google Wallet.
This has allowed many small businesses not to upgrade their older POS hardware, by offering them a product that costs only 79 £ ($124) getting advantage of the huge popularity of smartphones; at the same time, customers can afford leaving at home their wallet and credit and debit cards, bringing just their smartphones.
This good move goes along with the current waves: currently, the contactless payments increase more and more especially in cashless countries like Sweden and most North European countries.
However, in countries like Italy, it may have some problems since 3/4 of the total transactions are still paid for in cash. For now the company is testing new markets and has entered Italy at the beginning of November.
Source Images: iZettle.com; Endgadget.com
