The dream of every marketer: creating a post that goes viral!
According to a new study of Chapman University this is made possible thanks to a mathematical model developed to maximize the spread of information on Facebook.
It is based on identifying culturally different clusters and creating an algorithm that determines how to maximize the number of users reached by an information.
In particular, scientists make use of the Graph Theory to quantitatively analyze the rate of diffusion of information among nodes within the network. composed of clusters that share same political orientation, ideologies and interests.
The experiment was carried out determining seven assumptions and testing them. Among those, for instance, they assumed that the potential spread of an information exponentially diminishes as the number of intermediaries users increase. Then, they tested these hypothesis on a video quantifying the engagement, the number of likes and shares. The experiment showed that within each cluster there are sub-clusters, each one with a leader (the one with more connections).
As a result, it is fundamental to identify these leaders through mathematical instruments in such a way that they can become an important channel of diffusion not just for businesses, but most important, they may help to spread important messages for society (as for humanitarian help or cancer prevention campaigns etc.).
Source Image: Entrepreneur.com
