Social media has taken over the world, and companies everywhere are grabbing this opportunity to advertise and promote their business in any type of interactive web-based platform there is. From creating their own Facebook page, to a Twitter account, the latest trend today is advertising through online video ads.
Just recently, MSNBC.com, Yahoo.com, and Hulu.com has begun introducing ASq, a tool that allows consumers to choose which ads they want to view in online video clips. Youtube, the largest video-sharing website is studying this concept and has a high chance of implementing it in the near future.
Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales. With this new ad-selecting tool, consumers will show more interest in the product that is being advertised as they are the ones who chose to view the product ad. They are more likely to visit the company website to learn more about the product and this will definitely boost market demand and sales. More companies are also opting to go for interactive video ads which creates a more personal interaction between a business and its customers. Studies have shown that 69 percent of online users have watched a video online, and 24 percent do so at least once a week. Users are more likely to press the “Play” button more than they click on image ads.
In conclusion, social media is slowly becoming a revolution and is the biggest target market for companies to promote and advertise their product. Online video is definitely a standard component in social media, there is no doubt about this. With the right content and the right recognition, using the video through the internet can be a powerful tool to any business.