Tweet!

It is safe to say that social media has become a global phenomenon and the word “tweeting” has become a common lingo among kids, teenagers, adults and yes, even the elderly. Many companies are tapping in on social networking in order to market and advertise their products. Hence, after setting up a Facebook page, the next logical move would probably be creating a Twitter account.

However, how many companies actually succeed in marketing their brand on twitter? let’s face it, if you are not a celebrity, who would actually take the trouble to search for a brand name and click follow.

I found the article “Everything You Need To Know About Twitter Strategy In Two Tweets” to be very interesting as it tells of how two brands uses Twitter in very different ways to market their company, one being more successful than the other.

It is relatively easy for a company to create a twitter account, follow a bunch of random people and tweet about your products every once in a while. I think that companies have to go beyond all that to actually make a profit in the future. It is important for Companies to engage with their followers. For example, take the time to reply their follower’s tweets, at the same time mention about their latest promotions. Besides, they should also take advantage of the other utilities twitter has to offer, like tweeting photos about their latest events and products, advertise their brand name in the promoted tweets/trends/accounts or come up with witty hashtags that will get the attention of their followers.

One of my favorite Twitter marketing campaign was Radioshack’s #ifihadsuperpowers twitter contest, where twitter users had to tweet a picture of themselves with the below pose in order to win some cool prizes

there are several reasons why this campaign was so successful. one, users had to be following RadioShack. two, they had to include the #ifihadsuperpowers hashtag in their post which became a worldwide trending topic. Not only was the contest fun and creative, it was also interactive which i think is key to a successful and memorable marketing campaign.