Guerrilla Marketing!

After reading Robyn Gummer’s blog post on Guerrilla Marketing, I found myself very intrigued with this type of marketing strategy and decided to do more research on it. I have to agree with Robyn and say that guerrilla marketing is definitely very innovative and eye-catching towards the consumers.  I think that one of the main reasons as to why guerrilla marketing can be so successful is that it is unexpected and also unconventional. For me, a marketing campaign that is both interactive and unique is a real bonus in terms of getting the attention of consumers.

I found that there are several types of guerrilla marketing. One of them is Presence Marketing which is communicating the products to the target audience on daily basis in such a way that it raises the recognition continuously.

Another type of guerrilla marketing strategy that i found interesting is Experimental Marketing which allows consumers to interact with the product in order to associate themselves with the product first before purchase.

In my opinion, more companies should practice guerrilla marketing instead of their usual mainstream marketing campaigns like placing an ad on the television or the newspaper, which would be easily forgotten or looked over by consumers. Guerrilla marketing is especially ideal for small businesses who want to gain brand recognition as guerrilla marketing relies more on energy and imagination rather than a big budget. Companies need to start thinking outside the box in terms of advertising and marketing in order for their brand name to stand out and be different.