While I was busy browsing through business articles, hoping to find something relevant that I could blog about, I happened to stumble upon this video, which shows interviews of random people commenting on what is good customer service.
i think it’s definitely the little things, that’s what i think companies forget, they always think about these big things, these big marketing campaigns or business solutions but it’s always the little things that are going to affect you. – Marco Luciani (from the video)
In class, we’ve talked about the importance of excellent advertising and marketing plans in order to generate sales and boost demand. But is it enough? Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. With good service, customers will leave feeling happy and satisfied, and there is a high chance that they will spread this positive feedback among their peers, who may then try the product or service you offer for themselves and in their turn become repeat customers. Thus, this is an important strategy to build long term consumer loyalty and uphold a strong brand image.
Listen to customers, deal with complaints, be helpful at all times and go the extra mile in order to satisfy a customer’s needs, these are small yet important steps any company should take if they want to be successful. Companies have to make sure that their customers emerge as winners as well.