Category Archives: Uncategorized

While browsing through brandchannel.com, I immediately got excited when I saw the words “Dunder Mifflin” pop up in one of the articles. Being an avid fan of the famous TV show “The Office”, I was curious to see what the … Continue reading →

In today’s competitive market, companies are coming up with more and more creative advertising and marketing campaigns in order to win the hearts and attention of the consumers. After reading this article on the Brand Channel, I have to say … Continue reading →

After reading Robyn Gummer’s blog post on Guerrilla Marketing, I found myself very intrigued with this type of marketing strategy and decided to do more research on it. I have to agree with Robyn and say that guerrilla marketing is definitely … Continue reading →

It is safe to say that social media has become a global phenomenon and the word “tweeting” has become a common lingo among kids, teenagers, adults and yes, even the elderly. Many companies are tapping in on social networking in … Continue reading →

I feel very grateful to be given the opportunity to attend a class such as Comm 299 which is not offered in most other Business schools. This class is very beneficial as it guides university students through the process of … Continue reading →

Throughout my life I have met countless amazing people that have influenced me and taught me many remarkable lessons that I will forever cherish. However, the one person who has truly inspired me is my mother. I know it sounds … Continue reading →

As the upcoming 2012 London  Summer Olympics approaches, the topic of ambush marketing can’t help but to be raised among corporate sponsors and event organizers. The most recent high-profile case of ambush marketing came during the 2008 Beijing Olympics, where … Continue reading →

When Mr. Masao Ogura started the Swan Bakery in Japan, he had only one vision in his mind which is to do something good for the society. Through the Swan Bakery, Ogura employed and trained people with disabilities to work … Continue reading →

The 2008 subprime mortgage crisis has led to the global meltdown of the economy. People lose confidence in the growth of the economy and are spending less, firms everywhere have impended huge layoffs and there has been a sharp rise … Continue reading →

Home Depot has recently implemented a new curriculum in to their organization – Customer FIRST, “an acronym for five steps we ask associates to take with all customers to ensure they leave satisfied”. Home Depot made the right move to … Continue reading →